LexisNexis is the world’s largest and most comprehensive electronic database for legal and public-record related information. An estimated 60,000 organisations within the UK currently use its services. So when Revolution Productions realized their client, LexisNexis needed video to strengthen their marketing strategy, they went straight to work doing just that.
In an age of dwindling attention spans, online marketing is trickier than ever. Here’s the truth: People may find your company online, but most of them will leave your website in about eight seconds. (And, if they actually read what you’ve written, they’ll only remember 10 percent of it.)
There’s a better way to use your marketing budget. Putting your company’s message into a video means that you can share more information in less time, and your audience will remember more of it — 58 percent more, in fact.
Essentially, you have two choices: Very few people can remember 10 percent of what they read on your website, or many more will remember 68 percent of what they saw in your video. The choice is simple. But why does it work?
by Katrina Diamond
Kinetic Media believe it’s OK to brag a bit when hard work is recognized, and we agree! (Plus, having an Emmy statue sitting in their office is definitely worth a few bragging rights.) Learn the importance of story telling & making your production company flourish while discovering production trends from experts who know how to get the creative juices running, while snagging an Emmy while they’re at it.
by Katrina Diamond & Jessica Nin
Walt Jones, of Rhythm & Hues knows all about creating content and selling it.
Founded in 1987, Rhythm & Hues houses some of the world’s top creative talents and best technologies, delivering outstanding, award-winning visual effects and animation. Credits include: Life of Pi, Hunger Games: Catching Fire, Django Unchained and many more feature films.
Whether it’s a script, image or video- if you want to make money, find the defined market for it.
by Jessica Nin
The production pros at Hive Lighting are definitely not first timers when it comes to lighting things up (illuminating shows and films such as “Think Like a Man” and Nickelodeon’s “Victorious”) although it will be their first time lighting up the 2013 Sundance Film Festival. The professionals at Hive Lighting have always been fans of Sundance and are great supporters of independent filmmakers. With a number of friends involved in the festival, it was only a matter of time before they would become a part of it. Lighting up interview booths at the Sundance Film Festival might be one of their main reason for attending this year, but it’s not stopping them from enjoying one of the most prestigious festivals and filmmakers from around the world.
Think of the Hollywood hit “Ghost” starring Patrick Swayze and Whoopi Goldberg — what song comes to mind? Chances are you will remember “Unchained Melody” and the emotions it evoked in you more than the storyline or dialogue. That’s the power that music brings to movies. Harness it by considering the following when selecting music for your next film or video.
Art must be compelling to its audience. Otherwise, it’s a flop. Video advertising, as a medium, is no exception. Even a 30-second ad can feel too long to some viewers. To keep people watching, it’s integral to engage them within the first five seconds.
Think of a 30-second ad as a first impression, and the opening five seconds as the handshake. You want it to be just right — not too firm and not too loose. A catchy font for the opening title, a swelling score, or a shocking action can all make for a great grip on the viewer.
If you’re a marketing, communications, or media professional responsible for producing TV spots or web video productions for an organization, you can sometimes run into creative lulls. Finding the right angle, composition, and especially a visual hook for the entire campaign can be a challenge.
by Katrina Diamond
I don’t know if it’s the candy corn, the pumpkin-flavored everything, or the fact that we can dig into old props reminiscent of days on set- whatever it is, it’s no secret many video production pros LOVE Halloween.
We chatted with Marlon Heimerl of HalloweenCostumes.com for some costume ideas & DIY inspirations that may tickle your creative bone. Also make sure to check out the amazing prop houses in our directory including Arch Production & Design NYC Inc. and Custom Movie Props.