by Chris Galis  

While the SXSW Music and Interactive Conference is a great place to see the latest bands and be introduced to some of the most forward thinking tech companies, there’s also a wealth of panels and goings-on that are dedicated to entertainment media production and marketing at this year’s SXSW.

After pouring through the seemingly endless lists of events during SXSW Interactive (March 9th - 13), we’ve drawn up some of the more interesting discussions that are going on. 

It seems that this year’s focus trends a lot toward multimedia innovations such as “transmedia” and how to turn independent projects into successful endeavors from the ground up. To save you all the trouble of having to sort through the mess, our friends at Daddy Van Productions, a concert video production company, have catalogued a series of panel events that will pique your production interests.

FRIDAY, MARCH 9th

Man vs. Algorithm: Online Video Curation Face-off
Austin Convention Center, Room 18ABCD, 2pm - 3pm

The Power of Visual Storytelling
Sheraton Austin, Capitol ABCD, 3:30pm - 4:30pm

Queer Viral Practices in New Media Art and Theory
Austin Convention Center, Room 10AB, 3:30pm - 4:30pm

Serendipity (n.): A Happy Discovery By Accident
Sheraton Austin, Capitol EFGH, 3:30pm - 4:30pm

Best of Vimeo Shorts: Vimeo Loves
Vimeo Theater, 5pm - 6pm

Future of Entertainment: Viewer Becomes User
Austin Convention Center, Room 18ABCD, 5pm - 6pm

MIT Media Lab: Making Connections
Hilton Austin Downtown, Salon FG, 5pm - 6pm

SATURDAY, MARCH 10th

Big Ol’ Babies: Why Baby Boomers = Public Media Fail
Sheraton Austin, Creekside I & II, 9:30am - 10:30am

Creating the Code: A BBC Transmedia Documentary
Austin Convention Center, Room 18ABCD, 9:30am - 10:30am

Entertainment After Transmedia
Austin Convention Center, Room 13AB, 11am - 12pm

Top Chef: How Transmedia is Changing TV
Austin Convention Center, Ballroom D, 11am - 12pm

Collaboration in Film: Writers & Producers
Austin Convention Center, Room 16AB, 12:30pm - 1:30pm

Condition ONE: The Future of Mobile Video
Austin Convention Center, Austin Suite, 12:30pm - 1:30pm

Viral is a Dirty Word: Strategic Video Success
InterContinental Stephen F. Austin, Capital Ballroom A, 12:30pm - 1:30pm

Coppola vs. Kittens: Pro Filmmaking’s Online Future
Austin Convention Center, Room 15, 2pm - 3pm

Face Checkers Unit: Making a Hit Web Series
Austin Convention Center, Austin Suite, 2pm - 3pm

Your Film’s Unique Digital Distribution Strategy
Austin Convention Center, Room 16AB, 3:30pm - 4:30pm

Fleshlife: The Making of a Webseries
Austin Convention Center, Austin Suite, 5:00pm - 6:00pm

Lights, Camera, Social Action!
Austin Convention Center, Room 15, 5:00pm - 6:00pm

SUNDAY, MARCH 11th

3 Screen Minimum: Convergence of TV & Social Media
Austin Convention Center, Room 12AB 11:00am - 12:00pm

Driving the Change: Public Media Goes Transmedia
Sheraton Austin, Capitol EFGH, 11am - 12pm

It’s Funny ‘Cause It’s True: Battling Bad Media
Austin Convention Center, Room 9ABC, 11am - 12pm

Pocket Film Studio: The iPhone Revolution
Hilton Austin Downtown, Salon K, 11am - 12pm

Rise of the Interactive Director As Creative Lead
Sheraton Austin, Capitol View North, 11am - 12pm

The Secret Path to Success in Online Video
Sheraton Austin, Capitol ABCD, 12:30pm - 1:30pm

Color Me Correct: Filmmaker’s & Color Correction
Austin Convention Center, Room 13AB, 2pm - 3pm

How Comics Journalism is Saving Your Media
Sheraton Austin, Creekside I & II, 3:30pm - 4:30pm

The Rise of Co-Created Storyworld Communities
Austin Convention Center, Austin Suite, 3:30pm - 4:30pm

New Media Strategies & Insights for Election 2012
AT&T Conference Hotel, Salon B, 5pm - 6pm

PostSecret + BLUEBRAIN: A Multimedia Presentation
Austin Convention Center, Exhibit Hall 5, 6:30pm - 7:30pm

MONDAY, MARCH 12th

State of the Media Democracy
Sheraton Austin, Creekside I & II, 9:30am - 10:30am

World Domination: New Media for Global Events
Omni Downtown, Capital Ballroom, 9:30am - 10:30am

Branded Documentary: Cause Marketing’s Best Media?
Austin Convention Center, Room 18ABCD, 11am - 12pm

The GeekFamily Guide to the Moves
Austin Convention Center, Room 15, 11am - 12pm

CrowdTV: Crowd-Sourcing Documentaries
Hyatt Regency Austin, Texas Ballroom 4-7, 12:30pm - 12:45pm

The Not So Allied Forces of Social TV Comedy
Austin Convention Center, Room 12AB, 12:30pm - 1:30pm

The Power of Super 8 Film
Austin Convention Center, Room 13AB, 12:30pm - 1:30pm

How I Learned to Stop Worrying and Love VOD
Austin Convention Center, Room 15, 2pm - 3pm

Tweaking Your Living Room to Director Standards
Austin Convention Center, Room 13AB, 2pm - 3pm

Content As a Means for Social Change
Austin Convention Center, Exhibit Hall 5, 3:30pm - 4:30pm

Humanizing B2B Brands with Video & Comedy
Hilton Garden Inn, Rio Grande, 3:30pm - 4:30pm

Modern Weaponry: Using Digital Media to End a War
AT&T Conference Hotel, Salon A, 5pm - 6pm

Web Originals: Television’s New Media Guinea Pigs
Austin Convention Center, Room 18ABCD, 5pm - 6pm

Deconstructing the Myth of Viral Video
Hyatt Regency Austin, Texas Ballroom 4-7, 5:45pm - 6pm

TUESDAY, MARCH 13th

Dig Deep: Libraries, Archives, and Filmmaking
Austin Convention Center, Room 15, 11am - 12pm

New Career for Journalists: Online Video Producer
Sheraton Austin, Capitol EFGH, 11am - 12pm

Making it Happen: Financing an Independent Film
Austin Convention Center, Room 15, 12:30pm - 1:30pm

Your Web Series: from Concept to Distribution
Austin Convention Center, Austin Suite, 12:30pm - 1:30pm

Richard Linklater and Randall Poster in Conversation
Austin Convention Center, Room 16AB, 2pm - 3pm

The iPad Theater: The Convergence of Film and Interactive Media
Austin Convention Center, Room 12AB, 3:30pm - 4:30pm

Make a BTS Web Series and Survive
Austin Convention Center, Austin Suite, 3:30pm - 4:30pm

The DIY on Short Film Exposure: Who’s Got This?
Austin Convention Center, Room 15, 5pm - 6pm

Daddy Van Productions is a full service concert video company based in Austin, TX. They provide live concert filming, music video direction and production, and concert video digital screen design for some of the biggest bands in the world, including Mötley Crüe, Maroon 5, Disturbed, Rascal Flatts and more. For more information on Daddy Van please visit www.daddyvan.com.